As the year wraps up, platforms like Spotify and Apple Music are releasing year-end data, offering artists valuable insights into their performance. Key metrics—streams per listener, profile retention, and fan conversion rates—can help you plan for a stronger year ahead.

Streams per listener show how often fans replay your songs, with two or more streams indicating strong engagement. Profile retention measures whether listeners explore more of your catalog, signaling deeper interest. Meanwhile, fan conversion rates—followers divided by monthly listeners—reveal how well you’re turning casual listeners into loyal fans (Indiemono, The School of Music Business).

This data highlights what’s working and where to focus next—whether it’s planning tours in high-engagement regions, creating content that resonates, or refining your marketing. Year-end stats aren’t just a recap; they’re your guide to building momentum and growing your career in the new year (RouteNote).

Sources:

Indiemono
How to Calculate and Interpret Streaming Metrics Correctly. Retrieved from https://indiemono.com/how-to-calculate-and-interpret-streaming-metrics-correctly

The School of Music Business
Data Analytics: Understanding and Using Streaming Metrics to Advance Your Music Career. Retrieved from https://www.theschoolofmusicbusiness.com/post/data-analytics-understanding-and-using-streaming-metrics-to-advance-your-music-career

RouteNote
Understand Music Streaming Data. Retrieved from https://routenote.com/blog/understand-music-streaming-data